The Hague, The Netherlands
September 11-12, 2019
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Thursday, September 12 • 16:20 - 16:50
No Field of Dreams: Getting Developers to Come to Your Cloud Platform - Dormain Drewitz, Pivotal Software

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You’re (continuously) building a cloud platform for your developers. It’s going to make their lives easier—and keep your pager from going off all weekend. If only you could get all your developer teams to use it!

Many Platform Engineering teams using Cloud Foundry have discovered this interesting reality: they are spending more time “marketing” their platform than they expected. And that’s not a bad thing! But whether you’re new to Cloud Foundry or have been using it for a while, you may wonder if you’re doing the right things to gain adoption within your developer ranks.

In this session you’ll learn:
  • Why you need to account for ongoing marketing of your platform
  • What tactics you can use to drive adoption
  • How to measure the effectiveness of your “marketing” activities

avatar for Dormain Drewitz

Dormain Drewitz

Product Marketing, VMware Tanzu
Dormain leads Product Marketing and Content Strategy for VMware Tanzu. Before VMware she was Senior Director of Pivotal Platform Ecosystem, including RabbitMQ, and Customer Marketing. Previously, she was Director of Product Marketing for Mobile and Pivotal Data Suite. Prior to Pivotal... Read More →

Thursday September 12, 2019 16:20 - 16:50 CEST
Kilimanjaro 1/2
  Cloud Foundry for Operators
  • Experience Level Any
  • Session Slides Included Yes